• Advertising Age, Monday, July 7, 2008 12:15 PM

Advertisers' optimism is waning. Pessimism about ad spending in broadcast TV is particularly bad, according to a new survey by market-research firm Advertising Perceptions. Almost one-third of media buyers said they expect to decrease spending in broadcast in the next six months.

The survey also shows that a higher percentage of respondents said they would decrease their budgets in broadcast TV, magazines, newspapers, radio and outdoor this year than said they would increase their budgets in those media.

Read the whole story at Advertising Age »