• DMNews , Tuesday, August 5, 2008 10:16 AM

Marines have a long history of coming back from travels and conquests to tell stories to friends and family. From a MySpace page to its own branded social networking, the service is now using the power of social networking and viral communication to excite and engage a new generation of its target 18- to 25-year-old audience.

The Marines launched Our.Marines.com last September, in conjunction with a series of nationwide recruitment events that feature Marines performing drills and marches in public spaces. The events are mapped out on the Web site and encourage people to attend the gatherings and sign up on the site to share their own Marine-inspired stories.

Spreading the stories across the Internet is a key goal, says Jay Cronin, senior partner and gm at agency RMG Connect. "This is a campaign to get people to connect with Our.Marines.com and spread it outwards," he explains. "People can take the stories to their own sites and to their pages on Facebook and MySpace."

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