Nick at Nite Claims Top Position Among Core Viewers

  • May 14, 2001
Buoyed by the addition of key programming acquisitions from the 1980s -- including Three's Company, Diff'rent Strokes and The Facts of Life -- Nick at Nite has claimed the Number One position in delivery of Adults 25-34 among all ad-supported cable networks for second quarter to date, according to Nielsen Media Research. The network's leadership position represents a gain in the demo of 62% versus the same period last year, when the network ranked ninth among basic cable networks.

Among Adults 18-34, Nick at Nite currently ranks second among all ad- supported cable networks, also up from ninth place for the same time period last year, representing 38 percent growth in that demo. On a household basis, the network is currently ranked second -- right behind Lifetime -- representing performance levels consistent with last year's position for Nick at Nite's total day programming hours. The figures represent all Nick at Nite programming from Monday, April 2nd through Sunday, May 6. On a household basis, Nickelodeon/Nick at Nite remains cable's highest-rated network for 24 hours, a distinction held since 1995.

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