• Advertising Age, Thursday, September 11, 2008 10:04 PM

Three years after launching its groundbreaking short-film series, Conde Nast's Glamour is introducing Glamour.TV, a new outlet for Web video. The platform serves Glamour content in bite-sized video clips, customized to key advertisers.

Dockers, for example, sponsors a show that interviews celebrity mothers. Revlon backs "Beauty Wars," a competition among makeup artists from around the world. Estee Lauder and Burberry co-sponsor a fashion and entertainment news show.

Glamour's Bill Wackermann says the model is reminiscent of the TV-sponsorship model of the 1950s, "when advertisers were in the business of promoting their own shows and having more creative control of the process."

Read the whole story at Advertising Age »