WindWire, a provider of wireless advertising and marketing solutions, today announced that five new wireless publishers have joined WindWire's First-To-Wireless trial. The First-To-Wireless trial is
one of the first nationwide wireless advertising and marketing trials to be conducted with leading advertisers, publishers and ad agencies to leverage the proliferating wireless medium into an
effective and lucrative advertising and marketing vehicle. The latest participants to join First-To-Wireless include 10Best, i-Entertainment, RestaurantRow, TheRaceNet, and The Weather Guys. The
First-To-Wireless trial will enable participants to deliver wireless advertising and marketing campaigns, gain insight on consumer preferences and ad types while positioning themselves for the new
revenue streams wireless advertising brings.
