Nielsen//NetRatings have released their global measurement of Internet penetration across 20 countries in Europe, Asia Pacific and North America. The findings show that the US and Japan have the
largest Internet populations, but the European countries are catching up, with approximately 82 million people aged two and above having access to the Internet from a home PC. This equates to one
house household in five, with 56% of those people with Internet access residing in the UK, Germany and Italy. Internet users in the UK also had the highest browse-to-purchase ratio of all the 14
European countries measured, with 64% of users who have browsed for information and prices about products and services making a purchase in the past six months.
