The Coca-Cola Company has signed a letter of intent with ReplayTV, Inc. leading to a multi-year deal in which Coca-Cola's first personal TV ad campaign will make its national debut via the free
ReplayTV Service in October. Coca-Cola will choose from a full range of advertising capabilities offered by the ReplayTV Service, including title sponsorship of an editorial ReplayZone, banner ads and
call-to-action screens that let viewers find more information. In addition, ReplayTV and Coca-Cola have the opportunity to develop cross-promotions.
