ReplayTV will be an advertiser on NBC's coverage of the Games of the XXVII Olympiad in Sydney running 30-second spot ads during NBC, MSNBC and CNBC's coverage of the Games. Jim Hollingsworth, SVP of
sales and marketing for ReplayTV, said, "By advertising on NBC-TV's Olympics coverage, we will reach an audience we know is keenly interested in sports. With the ReplayTV Service and DVR, they can be
sure they will never miss their favorite Olympics events regardless of how often or when they air."
