Around the Net
Radio Gains Audience, But Not Ad Rev
- Advertising Age, Monday, October 20, 2008 9:16 AM
Paragon Research finds the youth demo has increased its time spent listening to radio 11% this year, compared to last, while the group's time spent listening to iPods has decreased 13%. The Radio Advertising Bureau' also reports that radio listeners increased by 3 million in 2008, to 235 million.
But radio's two core advertisers -- local automotive and retail -- are being slammed by the financial crisis. The upshot: radio ad revenue slipped 6.5% during the first half of 2008, making it the second-most-declined medium after newspapers, per TNS.
