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Boneheaded Brand Ambassadorship, Part II

Yesterday, we wrote about some boneheaded airline employees who had not gotten the memo about everyone in the enterprise needing to be on the same page as a "brand ambassador." Seems like it's a contagion in travel and hospitality sector.

Joe Sharkey's "On the Road" column this morning tells the story of an attorney for a prominent Memphis law firm, a duly vetted and fully vested member of the Hilton HHonors program, who tried to move a reservation back one day. He was told that although rooms were available, well, basically it was going to be too much hassle.

A couple of Alice-in-Hiltonland dialogues with a reservations clerk and an HHonors rep ensued, but the bottom line is that Hilton lost a good customer. And how sweet it must have felt to say, "And, furthermore, I'm canceling all future reservations for my entire 21-person firm."

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