Real Media has partnered with Odigo to sell the worldwide online advertising inventory available through the Odigo Messenger. Odigo is a stand-alone application that allows surfers to chat with one
another in real time while browsing from site to site. Since the Odigo system keeps track of where each user is going and has been, it allows users to see not only who is currently at the same
website, but also gives them the ability to search all online users based on individual interests, age, or location. Real Media officials say that with Odigo, they will be able to deliver targeted
advertising messages based on specific demographics, geography, and interests.
