"The Web and its immediacy will be a valuable resource for people to quickly find out the latest results and news from Sydney. We will likely see spikes in traffic and usage as Web users log on first thing in the morning across the U.S.," said Allen Weiner, vice president of analytical services at NetRatings, Inc. "Given the logistics of the Sydney Games, most people will not wait until the evening programming to find out the scores, although they still will watch the games in the evening to witness the sheer thrill of a drama unfolding."