• Variety, Thursday, February 5, 2009 9:45 AM

After enjoying a string of successful series launches, TNT is struggling with its latest entry, ad agency drama "Trust Me." The show scored just 1.9 million viewers in the 10 p.m. slot Monday. That represented a significant retreat from the show's Jan. 26 premiere, which drew 3.4 million viewers. Reviews for "Trust Me" have been mixed.

Since launching "The Closer" in 2005, TNT has introduced only a few new series that didn't gain renewal for a second campaign. The network's successes over that span have all gotten off to strong starts, with "Saving Grace" premiering to 6.4 million viewers in July 2007 and "Leverage" bowing to 5 million viewers in December.

Along with a number of larger cable nets, TNT is opting to go head to head with broadcasters in an aggressive rollout of new and returning shows in January and February.

Read the whole story at Variety »