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Jeff Weidauer

Member since June 2010Contact Jeff

Articles by Jeff All articles by Jeff

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  • Who Are The Boomers, Really? by Jackie Stone (Engage:Boomers on 08/24/2015)

    Exactly - the idea of using the concept of a generation – whether Boomer or Millennial or wahtever – is as out of date as smoking sections in airplanes. There is no way to gain any actuionable informatiuoin when talking about tens of millions of people, and in our current, highly-trackable world, there's no reason to look at the macro picture anyway. 

  • 2015 Is The Tipping Point On Age-based Marketing by Gordon Plutsky (Engage:Boomers on 07/13/2015)

    Couldn't agree more. The idea of marketing to a generation is a joke - in our connected world it makes about as much sense as marketing to people based on their astrological sign. There are just too many other variables that age alone doesn't take into consideration, and with all the methods for connecting to actual people and behaviors, there's no excuse. 

  • More Of 'The Problem Isn't The Things We Don't Know, It's What We Know That Ain't So' by Jim Gilmartin (Engage:Boomers on 05/04/2015)

    Spot-on comments. I am 6 months from my 55th birthday, and the quickest way to turn me off is call me a "senior citizen" or imply that I'm somehow feeble or tech-challenged. And I value experiences more than "stuff." Act accordingly. 

  • Erwin Ephron Tribute by The Editor (Marketing Daily on 11/14/2013)

    I had the distinct pleasure of meeting Erwin about 10 years ago at an event in Chicago. In the course of our 20 minute conversation, he took me through Recency Theory and why it mattered. I've never forgotten that conversation - or him. He was a brilliant marketer.

  • Samsung To Apple: It's On! by Steve Smith (MoBlog on 09/18/2012)

    Bad strategy, if you ask me. There's no way Samsung can convince Apple's fan base to switch based on features and benefits. Samsung may have the goods, but it doesn't have the "cool," and this is the wrong way to demonstrate the differences. Apple owns cool, like it or not. Samsung should focus on showing what it can do, not in comparison with Apple, but in terms of what users really want. This approach only serves Apple's purpose by allowing Apple to define the rules.

  • Journey To The Information Cul De Sac by Matt Thornhill (Engage:Boomers on 03/14/2011)

    Great insights, and dead on target. As a 50-year-old early adopter (I have a first-gen iPad and first-gen Kindle), I still haven't learned my lesson about jumping in early. But I find keeping up with the flow of info on the ever-expanding number of sites becomes more difficult each day. And to your point, most are just rehashed information. For me it begs the question: if everyone is a publisher, who is the audience?

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