KATE KAYE

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• One Publisher's Hopes For Adware Certification Program in Data and Targeting Insider on 02/10/2006
  

  As part of its effort to help establish better practices among software makers, CNET is on the advisory committee of Truste's Trusted Download program, which aims to give users peace-of-mind by evaluating adware and trackware applications for certification. Behavioral Insider talked with David Gregory, senior producer at CNET's Download.com.

• A Russian MIT Student's Alternative Take On Ad Issues in Data and Targeting Insider on 02/03/2006
  

  Are Americans too concerned with Web privacy issues? Could the virtual world of games be a testing territory for emerging advertising techniques and technologies? Ilya Vedrashko thinks so. The Massachusetts Institute of Technology graduate student moved here from Russia to study all things media and advertising at MIT's Comparative Media Studies Program.

• Truste's New Program Could Mean Big Changes For Behavioral Marketers in Data and Targeting Insider on 01/27/2006
  

  In November, Web privacy watchdog Truste announced criteria for its latest effort, the Trusted Download Program, through which Truste will evaluate downloadable adware and trackware applications for certification. Behavioral Insider asked Truste's director of product development, Colin O'Malley, how Truste's certification programs could affect the behavioral marketing industry.

• Pairing Behavioral Technologies With E-mail? Not Yet in Data and Targeting Insider on 01/20/2006
  

  Al DiGuido, CEO of e-mail marketing technology provider Bigfoot Interactive, believes that before e-mail marketers can think about applying behavioral targeting technologies to their campaigns, they'll need to focus on employing the consumer data they already have more efficiently across multiple channels.

• Q&A With A Star At Starlink in Data and Targeting Insider on 01/13/2006
  

  As IP manager at media agency Starlink, Jaime Onorofski helps clients--including Starbucks, Suzuki and Thomasville--maneuver the ever-shifting interactive media terrain.

• Be Careful What You Wish For In '06 in Data and Targeting Insider on 12/30/2005
  

  I hesitate to make some grandiose statement about how behavioral will absitively, posolutely, thrive in '06 and beyond. The reality is that the very thing behavioral targeting needs to gain acceptance in the long-run could topple it if the industry isn't careful. That's transparency.

• If You Tell Them, They Will Come in Data and Targeting Insider on 12/23/2005
  

  Isaac Scarborough believes that if advertisers are straightforward and forthcoming about what information they're collecting and why, consumers will be more comfortable with providing better and more current data.

• Behavioral Sometimes Beats Contextual--But There's No Need To Fight in Data and Targeting Insider on 12/09/2005
  

  Like most of his marketing industry brethren, Bill Harvey has long considered contextual advertising to be the holy grail of effective ad targeting. But a number of recent case studies has Harvey, the president of research and consulting firm Next Century Media, reconsidering this commonly held belief.

• Ceding Control Of Data To Users Could Benefit Marketers, Too in Data and Targeting Insider on 12/02/2005
  

  What if consumers had control over the data that site publishers and advertisers collect for behavioral targeting and countless other purposes?

• Crazy Or Not, Behavioral Targeting May Be Here to Stay in Data and Targeting Insider on 11/25/2005
  

  Behavioral targeting (BT) has been riding the marketing buzzword wave for quite some time now. More people want to know about this behavioral thing, and more advertisers appear to be putting some stock in it. But a few weeks ago, a Mediapost column by regular Publisher Insider commentator Ari Rosenberg got the goat of many a BT proselytizer.

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