Linda Thomas Brooks

Articles by Linda All articles by Linda

• Putting Context And Content Together in MediaDailyNews on 06/09/2015
  

  Many sports, including hockey, provide a valuable audience for marketers in many categories. But throughout the entire hockey season, the commercial breaks have been glaring examples of the failure to put all the pieces of the marketing puzzle together.

• Driving Hamsters: Icing On Kia Cake?  in Creative Media Blog on 09/14/2009
  

  Chocolate is good, especially if the chocolate is wrapped around a caramel. Even by themselves, caramels are delightful. And ice cream can be phenomenal. Not for a steady diet, mind you. As I repeatedly tell my kids, treats are additive to a good, healthy eating plan, not a replacement for the vegetables. That is why I like the recent Escape from Hamsterdam game from Kia. This campaign has all the hallmarks of a real treat: a Facebook app, a game requiring a webcam, and an augmented reality experience. For the young, educated target audience, the elements are right on path and the technology required for interaction shouldn't be a burden.

Comments by Linda All comments by Linda

• Putting Context And Content Together by Linda Thomas Brooks (MediaDailyNews on 06/09/2015)
  

  Thanks James.  You make a great point that the aggregation of information needed to manage inventory is "far from impossible."  I think that a big part of the issue is the responsibility/understanding to do this falls into a gap between the scope-of-work silos.  It takes someone with initiative and understanding of the broader marketing disciplines to put these pieces together.   

• Obit: Media Planning Guru Erwin Ephron, Dead At 79 by Joe Mandese (MediaDailyNews on 10/14/2013)
  

  I loved reading Erwin's newsletters, discussing ideas with him, and most of all I loved arguing with him! He was truly a scholar of the media business and his work added a lot of value. I'm sorry that more of us didn't know that he was ailing so that we could have told him what he meant to us before he left us.

• Too Many Long Customer Satisfaction Surveys: Not Satisfying by Max Kalehoff (Online Spin on 03/19/2013)
  

  You hit on a key issue. And while I applaud companies who want to continuously improve their consumer value, the fact that they are using survey results as a business metric has resulted in many new ways to game the system. I have recently received emails--in advance of a survey arriving--saying, in essence, "I hope you can give me a top score, and if not, please tell me first." Unfortunately, this will lead not only to a bad data set for the company involved, but it is going to create consumer fatigue and skepticism that will have an impact on all of us who want consumer feedback.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.