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BOB GARFIELD

Bob Garfield is editor at large for MediaPost. A 30-plus-year commentator on media and marketing, he is co-host of public radio's Peabody Award-winning “On the Media” program; senior fellow at Wharton Future of Advertising Program, SEI Center for Advanced Studies in Management; founder of the Media Future Summit and author of five books.

Articles by Bob All articles by Bob

  • Insta-Escorts in Garfield at Large on 04/24/2017

    Reality TV figures, YouTube stars, recording artists and others with huge followings among Millennials use their social media platforms as paid shills for brands, without disclosing the quid pro quo. This is not a matter of a few isolated bad actors.

  • My Hero, Donald Trump in Garfield at Large on 04/17/2017

    The paradox is almost dizzying: we need a healthy press as a watchdog of democracy, and that press is being revived by interest in a regime doing everything in its power to dismantle democracy.

  • GenerationVexed in Garfield at Large on 04/10/2017

    It's time for a gut check. There are those who saw the spot as somehow exploitative and/or trivializing of serious social issues, such as racial justice, religious freedom, women's rights, police brutality and abuse of super-slow motion. Once again -- in hindsight -- these are fair points. But this was not a failure of strategy.

  • P.R. Wild Pitches, Spring 2017  in Garfield at Large on 04/03/2017

    In this semi-annual rite, Bob loses his patience with irrelevant press-release blasts and blasts right back.

  • Monkey See, Monkey Don't in Garfield at Large on 03/27/2017

    The overall problem is that metadata for videos remains thin, and relies mainly on the tagging by posters, who don't typically label their work "hate speech" or "kill the Jews." And the technology for the semantic Web, AI, image screening and other means for detecting repulsive content is simply inadequate. Where porn, racism and gore are concerned, the flagging mechanisms are woefully intermittent.

  • Window, Window In The Wall.... in Garfield at Large on 03/20/2017

    The ANA wants a window into the walled gardens. Fair enough. The gardens are so lush and inviting.

  • Rushmore, Idle Less in Garfield at Large on 03/13/2017

    AUSTIN, TEXAS -- The thing about SXSW is, it's eclectic. Pay no mind to the stereotype of bearded hipsters stumbling around actual reality trying to pioneer enhanced reality. On Saturday, I ran into so many other distinct characters pursuing distinct endeavors.

  • Know Your Media And Consider The Source in Garfield at Large on 03/06/2017

    News Item: Under siege from Democrats and fellow Republicans about Attorney General Jeff Sessions' false confirmation-hearing testimony, President Trump took to Twitter over the weekend to change the subject, accusing his predecessor of illegally tapping his phones.

  • And The Whiner Is.... in Garfield at Large on 02/27/2017

    An annual tribute to all that is not real, by and for personas that are not real but inhabiting bodies that are, ahem, augmented reality, presuming to weigh in on political affairs that are all too real.

  • The Zuckerberg Blog Post: First Draft in Garfield at Large on 02/20/2017

    To our community: On our journey to rule the world, we often discuss products we're building and the promises we shall later renege on. Today I want to focus on the most important question of all: do we yet own your DNA?

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