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Scott Swanson

Member since June 2009

Scott Swanson is Co-Founder of Aki Technologies, a mobile advertising technology that deciphers mobile mindset to ensure more appropriate and effective delivery of advertising on mobile devices. Formerly, Scott served as President of Global Advertising Sales for Opera Mediaworks after Mobile Theory, a company he co-founded, was acquired by Opera Software in February 2012. At Opera, Scott oversaw a 250-person global sales team with offices in New York, Los Angeles, London, Buenos Aires, Moscow, and Singapore. Prior to founding Mobile Theory, Scott founded and ran 47 Media, a consulting firm that advises Fortune 500 brands and media companies on advertising technology and strategy. Scott ran the publisher network at Glam Media as its Vice President & General Manager, prior he served as VP-Business Development on the founding team of startup, Vitrue which was acquired by Oracle in June of 2012. Scott was on the founding team of Tribal Fusion, an Exponential company, where as Vice President of Network Development, he led the development of what became one of the industry's largest and highest-grossing advertising networks. Scott is a regular contributor to various trade publications including Mediapost, iMedia, and Digiday. As the CEO of Aki Technologies, Scott leads that company's explosive growth as they race to innovate and develop new mobile advertising products and services.

Meet Scott at MediaPost Events

  • Scott attended OMMA Global at Advertising Week, March 17, 2010

Articles by Scott All articles by Scott

  • Personalize -- But With Purpose in Marketing Insider on 10/30/2018

    Though the pressure to personalize marketing is increasing across all channels, marketers are missing a roadmap for success.

  • Why Mobile Advertising is Missing Its Target in Mobile Marketing Daily on 11/04/2016

    To navigate an environment that mirrors human life-and to keep pace with its continual evolution-advertisers need a better grip on mobile behavior.

  • Why Location Isn't Enough For Mobile Advertising in Mobile Marketing Daily on 07/12/2016

    Location tech has evolved to an impressive level of precision. The real obstacle is how location-a single signal, one data point among a vast data set-is leaned on to define a campaign strategy.

  • Think Mobile, Act Local in Mobile Insider on 07/08/2014

    Although the games are already underway, there is still some time left before the July 13 final, so it's not too late to take advantage of the global event in your mobile marketing campaigns -- or to begin thinking ahead to strategies for the Women's World Cup next year, or the 2018 games. So whether you're looking to execute a campaign immediately or are thinking ahead, here are a few strategies to implement for your World Cup-themed (or World Cup-adjacent) mobile marketing campaigns.

  • 8 Mobile Video Myths in Mobile Marketing Daily on 06/14/2013

    Mobile video consumption and ad options have evolved substantially in just the last year. This is no longer a test. Smartphone and tablet owners are embracing this new streaming media screen.

  • Did iOS 6 Save Mobile Advertising? in Mobile Marketing Daily on 12/10/2012

    The Advertising Identifier in iOS 6 now gives marketers the opportunity to build comprehensive, privacy-safe profiles of users on devices. The data is already flowing.

  • Let's Kill The Mobile Landing Page in Mobile Marketing Daily on 09/12/2012

    Sending people to a landing page was never a good experience on the Web, and mobile has the technology and the interface to do better. Let the user play, explore, engage, but keep them in the content experience for which they came.

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