Dave Spector
Member since June 2013Contact Dave- Partner Tambourine: Hotel/Travel Marketing
- http://www.tambourine.com/blog/
- Facebook: https://www.facebook.com/Tambourine
- LinkedIn: http://www.linkedin.com/company/tambourine
- Twitter: @tambocreative
- Fort Lauderdale New York
- 33309 USA
Dave Spector is a Partner in Tambourine, a digital marketing firm driving demand, revenue and direct website bookings for travel and hospitality clients. Dave specializes in fixing broken marketing tactics and making the marketing department a measurable and accountable contributor to revenue. Over the course of his 20-year career, Dave’s ideas have generated over $100M in revenue for clients and his own start-up ventures.
Articles by Dave All articles by Dave
- Copy These 2 Subtle OTA Booking Secrets in
Marketing: Travel on
03/14/2016
Besides their massive global resources, online travel agencies (OTAs) rely on a potent and lethal asset to rein in millions of bookings each year: A powerhouse of stealth and strategic marketing tactics that push people to whip out their credit cards and book.
- Copy These 2 Subtle OTA Booking Secrets in
Marketing: Travel on
06/22/2015
Besides their massive global resources, online travel agencies (OTAs) rely on a potent and lethal asset to rein in millions of bookings each year: A powerhouse of stealth and strategic marketing tactics that push people to whip out their credit cards and book.
- Turning Business Into Pleasure: 'Bleisure' Travel Has Arrived in
Marketing: Travel on
05/26/2015
They're a hotelier's favorite guest. A business traveler (whose company is paying for their room and meals) who transforms into a leisure guest after deciding to extend their business trip with extra days reserved just for fun.
- A Mess Of Millions: OTAs And The Truth Behind Their Unpaid Hotel Taxes in
Marketing: Travel on
04/27/2015
The OTAs have been spending a lot of time in the courtroom lately. What's behind the courtroom drama? Unpaid hotel taxes. The figures are eye-opening, the depth is staggering. Here is the shocking truth surrounding the striking tax disparity facing our industry.
- Fix This One Thing To Attract More Repeat Guests in
Marketing: Travel on
03/23/2015
While many folks are focused (rightfully!) on hotel website design, rate parity and direct bookings, smart hoteliers are rededicating themselves to good, old-fashioned service.
- Want Better TripAdvisor Rankings? Do These 3 Things in
Marketing: Travel on
02/23/2015
To date, there are 4.4 million hotels and other travel businesses listed on TripAdvisor. You deserve to be at the top - you know it, your staff knows it. But what will it take for your property to be in the top 30 search results, placing you on the first page of results for your destination?
- Hotel Marketers' Wish List For 2015: 10 Things That May Surprise You in
Marketing: Travel on
01/26/2015
While the items have changed immensely since 1984 (nobody wants a dot matrix printer or box of floppies this year), the sentiment behind the list stays the same: Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper.
- Holiday Gifts: 17 Free Tools That Make Hotel Marketing Easier in
Marketing: Travel on
12/22/2014
Every day you learn about new software, emerging social media channels and burgeoning review sites. And every day you wonder how you will ever manage it all.
- Pet-Friendly Hotels Getting A Paw Up On The Competition in
Marketing: Travel on
11/24/2014
Hotel guests no longer need to leave their best friends at home, as traveling with pets is becoming more popular and widely accepted among many hotel brands. Today, a multitude of national hotel companies and smaller independent properties across the country are realizing the value of being truly "pet friendly" and rolling out the red carpet for Fido and Fluffy. More than just a marketing ploy, many hotels are debuting elaborate, carefully crafted programs, converting rooms to designated "pet friendly" spaces, and actively promoting to a pet-loving crowd.
- 3 Ways Hotel Marketers Can Tap into The Authenticity Trend in
Marketing: Travel on
10/27/2014
Bill and Britney, a couple in their 20s, decide to take their first vacation together. Britney opens her laptop and starts searching while Bill takes to his tablet to see what he can find.
Comments by Dave All comments by Dave
- Serving The Locally Curious
by
Gary Leopold
(Marketing: Travel on
03/03/2014)
Great article Gary! Brands that centralized their marketing functions need to revisit that methodology and ensure they can deliver local flavor/content/experiences.
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