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Jake Athey

Member since July 2009Contact Jake

Marketing Technologist for a Cloud-Based Digital Asset Management Company

Articles by Jake All articles by Jake

  • Your Marketing Department Needs A Digital Librarian in Marketing Daily on 07/13/2017

    The librarian is an essential role because the ease of finding content changes the value of that content. If you can find it, you use it more often.

  • The Three Cornerstones Of Kick-Butt Content  in Native Insider on 04/20/2015

    The late author Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." At a time when content marketing for native ads can get fixated on the little stuff -- hitting "send" at the right time of day, bite-size blog posts, the individual words, likes and comments - Angelou's words are a reminder that these grains of sand are subordinate to the beach and the feeling it creates.

  • Creating Content That Doesn't Stink in Content Marketing Insider on 12/20/2013

    When was the last time you were enthralled by B2B "content?"If you're struggling to remember, or are having daymares about your own content, the first thing you need to do is stop thinking of content as just "filler," like packing peanuts or bubble wrap.

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