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Mendel Senf is an ad-tech entrepreneur with over a decade’s worth of experience within the online marketing industry. Currently based in Berlin, Mendel co-founded Yieldr, a programmatic-marketing platform in 2008. His entrepreneurial drive and his experience within audience targeting and data activation is the force behind the fast international growth of the company. As CEO he is responsible for general management and all commercial operations within Yieldr. Mendel is an advertising industry game changer and evangelist of the power of big data to sell products direct to end users, he holds a degree in Business Administration and previously worked at the performance marketing network, zanox.

Articles by Mendel All articles by Mendel

  • The In-House Trilogy: Part 3: Campaign Setup & Optimization in Real-Time Daily on 10/08/2015

    After looking at data management and needed resources and training, we shift our attention to the final part in our in-house trilogy -- campaign setup and optimization. Mastering the day-to-day processes of programmatic and developing successful habits is imperative to the success of your in-house campaigns.

  • The In-House Trilogy: Part 2: Resources & Training in Real-Time Daily on 09/04/2015

    In the first part of our series, we discussed data collection, segmentation and activation as this is the foundation to a successful programmatic approach. Once your data is in order, it's time to build out your team and put in place all the necessary components to go in-house.

  • The In-House Trilogy, Part 1: Data Management in Real-Time Daily on 08/05/2015

    Let's begin the initial piece of a three-part series on taking programmatic in-house by first examining data collection, segmentation and activation as well as offline data syndication, since data are building blocks for all other components. In our age of information, one of the most challenging tasks for businesses is breaking down organizational silos and aligning bespoke departments. The best way to do this is to take control of a data-management platform that allows you to make sense of your data.

  • New Programmatic Marketing Possibilities in Online Media Daily Europe on 06/05/2014

    Highlighting the importance of data ingestion and activation is a recent study conducted by Adobe. The study found that data-driven digital marketing triples conversion rates.

  • Industry's Need For Digital Viewability  in Online Media Daily Europe on 05/05/2014

    We're now looking at a digital media buying landscape that's wholly altered from the world we entered a decade or so ago.

  • Hands Up: Who Has A Disruptive Technology? in Online Media Daily Europe on 04/11/2014

    Let's take a step back and ask what makes a true disruptive technology, rather than just an optimisation on current technology.

  • CRM Data Battles Telecom Churn in Online Media Daily Europe on 03/04/2014

    One of my Dutch compatriots has recently relocated from London to a beautiful part of the UK called the Cotswolds. It's a rural setting with chocolate box villages, as many farms as Amsterdam has canals and a god awful cell phone signal, pretty much everywhere.

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