Jackie StoneMember since June 2014Contact Jackie
- Sales Consultant/Client Services Varsity
- LinkedIn: https://www.linkedin.com/profile/view?id=54212635&trk=nav_responsive_tab_profile
- 532 North Front Street
- Wormleysburg Pennsylvania
- 17043 USA
Jackie Stone leads the sales consulting division of Varsity, where she works with retirement community clients to help them achieve their sales and occupancy goals through sales training, strategic direction and oversight of the sales process. Jackie has over 25 years of experience in the retirement housing field as a sales and marketing professional, both in Rochester, NY, where she lives, and across the country. She has been a marketing director for two very successful continuing care retirement communities in Rochester, a partner with J Walter Thompson’s Mature Market Group, a senior vice president with Jewish Senior Life, and a partner with Retirement Living Services, a developer of not-for-profit retirement communities. In all of these capacities, she has focused on providing strategic sales and marketing direction, and training in sales and communication skills in an effort to develop successful continuing care retirement communities and enhance the lives of the people who live in them. Jackie has been a featured speaker at annual conferences for Leading Age (formerly AAHSA), American Society on Aging, Empire State Association of Adult Homes & Assisted Living, and Life Services Network.
Articles by Jackie All articles by Jackie
- The Emotional Roller Coaster For Boomers With Aging Parents in
In celebration of the new year, a group of my Boomer friends sat around the fire, chatting over a glass of wine. The topic that dominated the very passionate discussion wasn't politics or sports - it was what to do about Mom and Dad. Nearly all of the friends around the circle were either going through or had gone through some experience of dealing with a deteriorating health situation or the decreasing ability of a parent.
- As Boomers Age, Will A Robot Walk The Dog? in
As thousands of Boomers reach an age where they need extra help to stay independent, the demand for caregivers will continue to climb. According to the Bureau of Labor, the job growth for home health aides will be 38% from 2014 to 2024 (the average job growth is just 7%). To address this growing need, tech companies are working to design home-assisted robots that can take over some care responsibilities. But what do Boomers really want in their personal home robot?
- Boomers And Living Longer - Better in
With the first of them turning 70, Baby Boomers are about to do something undesirable yet inevitable - they're going to start getting old. And with the expectation that Boomers will live longer than any previous generation of Americans, old age may last for a very long time. The question is, will these years be filled with vitality and good health, or will Baby Boomers just live longer with frailty, pain and chronic disease? As with everything else, Boomers will most likely age in a new and different way.
- The Burden To Unload in
Marketing: Green on
When you get to a certain stage in life, it's all about decluttering. Clearing the decks of everything from old furniture to old flames. The dozens of cardboard boxes still in the garage from the last move (15 years ago). Layers of furniture crowding the basement like the rings of a tree, paying tribute to evolving tastes. And, of course, kids' college furniture ranging from the cheapest Jennifer Convertible to foldable dining table and chairs.
- What Tiny Trend Is Big With Boomers? in
Tiny living, downsizing, right sizing, small living, micro living. Whatever you call it, this huge trend is all about paring down living spaces and simplifying everyday life.
- Who Are The Boomers, Really? in
Who are the Boomers? Depending on your source of information, the Boomer generation is confident, insecure, lonely, sociable, responsible, unprepared, couch-bound, active, powerful, adventurous, happy and pessimistic.
- Why Marketers Need To Convince Boomers Of The Realities Of Aging in
Only one-third of Baby Boomers think that they will need long-term care. And two-thirds of them will actually need it. Since 76.4 million Boomers are heading into retirement, that's a disturbing statistic.
- Senior Living For The Next Generation: What's In, What's Out in
How does the senior living industry need to evolve to meet the needs of Baby Boomers as they plan for the next chapter in their lives?
- Your 2 Best Sales Tools For Reaching Boomers: Your Ears in
Of course you want to reach the group that holds 70% of all income in the U.S. and spends $2.9 trillion a year. But with more products and services on the market than ever before, the competition for Boomer dollars is fierce. Only the savviest salespeople survive. How do they succeed with today's mature consumer where others fail? It's simple: They know how to build trust, and that starts with listening.
- Closing More Community Sales By Throwing Away Your Script in
Imagine you're a salesperson at a senior living community, and your customer is about to walk in the door. How do you avoid giving a typical, canned sales pitch? You know: "Here's the living room, here's the dining room, here's the washer/dryer, over there is the pool" - basically ticking off the features like a real estate agent.
Comments by Jackie All comments by Jackie
- Senior Living For The Next Generation: What's In, What's Out
Thank you for your thoughtful comments, Denis Snow and Paula Lynn. Just to clarify, this post is about "Senior Living for the Next Generation" and what existing senior living communities should consider in terms of their physical plant and programming in order to attract Boomers and continue to thrive in the future. I have been in the senior housing field for over 26 years and have worked with over 100 communities across the country. I have met with many Boomers who are investigating independent senior living for their parents and I am a Boomer myself. I can tell you from personal experience that many independent living communities have not kept up with changing times in terms of design, programming, and technology, and will need to reinvent themselves in order to appeal to my generation.
- The 'F' Word (Facility) and Other Dirty Words in Retirement Living
I don't think you can get people energized and excited about moving to a nursing home, but when the need is there, they provide care that family members cannot. I think the best you can do is use words/terms like person-centered care, directing one's own care, autonomy, keeping control, etc., as long as those things are true.