Ralph BlessingMember since February 2015Contact Ralph
Ralph Blessing is the Managing Director, Brand Consulting Division, Ameritest, a global leader in brand strategy and communication testing.
Articles by Ralph All articles by Ralph
- The 'Second Battleground' To Drive Brand Growth in
Marketing: CPG on
Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands may be much better served by focusing more on winning what I refer to as "the second battleground," that is driving frequency of use to shorten the brand's purchase cycle.
- Lovin' McDonald's Back To Health in
Marketing Daily on
Changing leadership, simplifying its menu operations, and ramping up the "lovin" may not be enough in this incredibly competitive, rapidly changing "eating" landscape.