Articles by Pete All articles by Pete
- Bringing Living Services To Life in
Marketing: CPG on
11/25/2015
CPG companies are developing innovative living services to ensure their brands stand out in a competitive marketplace.
- Four Steps To A Service That Improves Consumers' Lives in
Marketing: CPG on
10/28/2015
Leading players in CPG are turning to Living Services as a way to engage with key customers and win their loyalty. Our first post on this topic explored how these intuitive, agile solutions delight consumers by giving them greater control over their day-to-day needs - from better UV protection to the optimum morning workout.
- Meeting Liquid Expectations: Marketing's Varied And Growing Role In The Digital Path To Purchase in
Marketing: CPG on
09/29/2015
CPG companies are improving their understanding - and adoption - of digital disruption. Today, companies across the sector are developing integrated, cross-channel strategies to stay relevant in an increasingly interconnected world. And this adoption is timely, as digitally disruptive technologies and business practices continue to elevate the competitive stakes for companies that want to keep pace with rapidly changing consumer behavior.
- Bringing Services To Life: Introducing The Emerging World Of Living Services in
Marketing: CPG on
09/23/2015
Consumers today are less loyal to brands than ever before. Even if they have been buying the same make of running shoe for years, everything changes when a new product arrives that gives them something extra - whether a personalized or more intuitive shopping experience, or membership to an active community of likeminded individuals on social media.
- Introducing The Emerging World Of Living Services in
Marketing: CPG on
08/26/2015
Consumers today are less loyal to brands than ever before. Even if they have been buying the same make of running shoe for years, everything changes when a new product arrives that gives them something extra - whether a personalized or more intuitive shopping experience, or membership to an active community of likeminded individuals on social media.
- Meeting Liquid Expectations: Marketing's Varied And Growing Role In The Digital Path To Purchase in
Marketing: CPG on
07/22/2015
CPG companies are improving their understanding - and adoption - of digital disruption. Today, companies across the sector are developing integrated, cross-channel strategies to stay relevant in an increasingly interconnected world. And this adoption is timely, as digitally disruptive technologies and business practices continue to elevate the competitive stakes for companies that want to keep pace with rapidly changing consumer behavior.
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