Michael has founded or led various agencies, start-ups and strategy groups for the past 15+ years. From from US to Europe to Asia, he has developed creative communication and technology experiences for companies including adidas, Coca-Cola, Nokia, Motorola & Samsung. An active entrepreneur, Michael is a founder and partner at farm, an innovation consultancy connecting brands and technology start-ups and a was co-founder of Weathermob, the mobile, global, crowd-sourced weather platform. Today Michael is the Entrepreneur in Residence at MDC Partners and the Chief Experience Officer of Assembly.