David NicklinMember since October 2015Contact David
- Strategic Marketing and Brand Extension Consultant CONSOR
- 92037 USA
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- A Global Sport With Global Business Impact in
Marketing: Sports on
Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world's most widely viewed sports event - over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!