Giles GoodwinMember since January 2016Contact Giles
- CEO/Founder Flite
- San Francisco California
- 94108 USA
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- Personalized Digital Advertising For Political Campaigns in
Marketing: Politics on
While candidates may be hoping that social-media followers translate to votes, a vibrant social media presence won't be enough to sway millennials this time around. For the 2016 elections, shrewd candidates will turn to a new configuration of an old formula: personalized, data-driven digital ads.