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Marcia Lorente

Member since March 2016Contact Marcia

  • Head of Planning Campbell Ewald
  • New York New York
  • 10014 USA

Articles by Marcia All articles by Marcia

  • The 2018 Advertising Trend: Tell The Truth in Marketing Insider on 02/07/2018

    A recent study by Viacom Velocity shows that 33% of people don't believe there is such thing as the truth, and 51% sometimes don't believe what mainstream culture considers "fact."

  • Female Empowerment In Adland: Everybody Must Be Part Of The Solution in MAD on 03/17/2016

    And that goes for both men and women in the business. I was recently at the 3% Conference where speaker after speaker discussed the need to get more female representation into the advertising industry, not a new revelation. The fact is, as an industry, we are clearly not doing enough. As part of the 3%, all females should feel a sense of responsibility to help solve the problem.

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