Sonya Duran

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• Brand Awareness Vs. Brand Presence: Getting A Second Date Through Building Memories  in Marketing: CPG on 04/06/2017
  

  With smart phones ever-present among us, it's not uncommon to see couples out to dinner not even looking at each other, but rather looking at their phones. I saw this happen just last night as I watched a gentleman spending a good deal of his evening texting on his cell phone. I couldn't imagine what was so important that it could not wait, but I did notice his companion seemed none too pleased with the situation. She likely felt ignored, unimportant, barely noticed, as if she was simply taking up space at the table.

• What Advertisers Learned From A Little Monkey in Marketing: CPG on 03/01/2017
  

  Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it's topped with lettuce, tomato and secret sauce drips as the top bun is perfectly placed. Now imagine two hands reaching to grab the delicious-looking burger. You see the person open their mouth, take a bite and close their eyes to enjoy each moment of the experience. Their eyes open and the only thing left to do is smile.

• 5 Advertising Tips To Keep In Mind For 2017 in Marketing: CPG on 01/04/2017
  

  It's a new year! We're looking forward to the latest in virtual reality and augmented reality, anticipating advancements to the Internet of Things. But, really, no amount of dazzle beats the basics, the ABCs and 123s. With that in mind, we want to steer back to the fundamentals of creating successful ads.

• Does Your Spokescharacter Help Create A Memorable Story? in Marketing: CPG on 05/04/2016
  

  A metaphor is defined as "an object, activity, or idea that is used as a symbol of something else." Metaphors are everywhere in the world of advertising, frequently seen in the form of a spokescharacter. A well-chosen metaphor can significantly impact an ad's motivational power as a brand derives meaning from the spokescharacter used to represent it.

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