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Ben Rachel

Member since December 2016Contact Ben

Ben has worked across multiple disciplines and multiple sectors in both big and small agencies, independent and international. He stated his career at OgilvyOne and Ogilvy & Mather before joining CMW as planning director. In 2012 he was part of the team that set up Soul – a different kind of agency that recognizes that people buy brands not transactions.  By understanding the soul of a brand – the point where its meaning to an organization intersects with what the brand means to people – it can be landed in the decision making journey. Previous experience includes Ford, Renault, Peugeot, Citroen, Porsche, M&S, John Lewis, PC World, Cadbury, Kellogg’s, Kingsmill.

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