Gloria Choi
Member since December 2016Contact Gloria- Vice President, Strategic Planning Director FCB Health
- New York New York
- 10001 USA
Articles by Gloria All articles by Gloria
- For Such A Time As This: The Potential For Healthcare Marketing in
Marketing: Health on
12/30/2016
Ram Trucks recently ran a commercial celebrating the blue-collar American and the grueling work they undertake to make ends meet for themselves and their family. The stirring music, arresting visuals, and compelling copy wrapped together to evoke an appreciation for an oft-overlooked demographic by the mainstream media.
Comments by Gloria All comments by Gloria
- For Such A Time As This: The Potential For Healthcare Marketing
by
Gloria Choi
(Marketing: Health on
12/30/2016)
Hi Jonathan, Thank you for the response! Agreed - healthcare providers (HCP) do play a critical role. From the agency (and marketing) perspective, we are constantly trying to think of tools and resources that will be helpful for HCPs. We recognize the burden that physicians face, in regards to limited time, stringent compensation and growing paperwork. It's definitely a challenge for us to provide valuable resources... but we'll keep trying!
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