Rebecca Kaplan
Member since March 2017Contact Rebecca- Vice President Acronym
- New York New York
- 10001 USA
Articles by Rebecca All articles by Rebecca
- Stop Thinking Digital To Get The Attribution You Deserve in
Engage:Affluent on
05/17/2017
In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible for driving those actions. But what if you're a digital marketer who works in an industry that does most of its business offline?
- Stop Thinking Digital To Get The Attribution You Deserve in
Marketing: Travel on
03/03/2017
In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible for driving those actions. But what if you're a digital marketer who works in an industry that does most of its business offline?
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
