Andy Sippel
Member since November 2016Contact Andy- Executive Vice President Advertiser Perceptions
- New York New York
- 10032 USA
Articles by Andy All articles by Andy
- Close The CTV Gap in
MediaDailyNews on
07/13/2022
CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks.
- Podcast Popularity Opens Important Door For Radio in
MediaDailyNews on
09/05/2017
As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. This wave, while just starting to swell, could open important sales conversations for radio companies at a time when direct contact with advertisers is more important than ever.
- Why Advertisers Are Bullish On Addressable TV in
MediaDailyNews on
05/24/2017
Addressable TV is poised to make a big leap in adoption and spending. It's a simple trial and repeat equation. When advertisers know it, they use it. When they use it, they love it. And then they want more.
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