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Andy Sippel

Member since November 2016Contact Andy

  • Executive Vice President Advertiser Perceptions
  • New York New York
  • 10032 USA

Articles by Andy All articles by Andy

  • Close The CTV Gap in MediaDailyNews on 07/13/2022

    CTV offers a renaissance for targeted advertising in the privacy-centric era. To win in it, advertisers need to expand their perspective and playbooks.

  • Podcast Popularity Opens Important Door For Radio in MediaDailyNews on 09/05/2017

    As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. This wave, while just starting to swell, could open important sales conversations for radio companies at a time when direct contact with advertisers is more important than ever.

  • Why Advertisers Are Bullish On Addressable TV in MediaDailyNews on 05/24/2017

    Addressable TV is poised to make a big leap in adoption and spending. It's a simple trial and repeat equation. When advertisers know it, they use it. When they use it, they love it. And then they want more.

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