Christian Gilbertsen
Member since May 2017Contact Christian- Strategist Geometry Global
- New York New York
- 10036 USA
Articles by Christian All articles by Christian
- Social Media Holidays: What's The Buzz? in
Marketing Insider on
07/10/2018
Unless you've somehow managed to live your life completely bracketed off from any digital media-and if you have, congrats-you've no doubt encountered head-scratchingly questionable ersatz holidays like National Unicorn Day and National Lazy Day on social media. But what are these days? Where'd they come from? And can brands benefit from playing on these days?
- Is The Future Brandless? in
Marketing: CPG on
08/02/2017
Just over a week ago, a new online retailer called Brandless opened its metaphorical doors for business. But unlike the conventional e-commerce model that we all know and love, Brandless offers each and every one of its products at the same price: $3. Its purpose, according to cofounders Tina Sharkey and Ido Leffler, is "about the true democratization of goodness."
- What CPG Brands Could Learn From Lidl, A European Supermarket That's Heading Stateside in
Marketing: CPG on
05/24/2017
Lidl, a German-based supermarket chain that's been around since the early 1970s, has announced that it will open its doors this summer on U.S. soil for the first time, launching an expected 20 stores in the Carolinas and Virginia, all of which are purposefully located close to the brand's U.S. headquarters (in Arlington, Va).
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