Lee BealeMember since June 2017Contact Lee
Lee has spent the majority of his career managing CPG brands client-side at companies such as Reckitt Benckiser and GlaxoSmithKline. In 2009, he moved to New York to work for Omnicom Media Group’s Annalect data science division. Lee has overseen the fast development of Crossmedia’s data analytics Redbox practice and provides key support for the company's new business growth.
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- Google's Free Advanced Attribution Offering Is Touch & Go in
Marketing Daily on
One can't help feeling that Google is creating an illusion of transparency (neutrality) in measurement and another hook into controlling the digital ecosystem.