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James Glover

Member since October 2017Contact James

James Glover is President and CEO of Coherent Path, where he helps retailers transform their email program into a modern data-driven channel focused on revenue. Prior to Coherent Path, James was VP of Sales at Desktone where he was responsible for accelerating customer adoption and revenue growth from zero to over 100 customers to whom he sold through world class partners like Dell and Time Warner Cable. Before that, James held executive positions at Memento (acquired by Fidelity Information Services) and Watchfire (acquired by IBM). He earned a Bachelor of Commerce degree from the University of Toronto.

Articles by James All articles by James

  • Three Tips To Prepare Email Marketers For GDPR in Email Marketing Daily on 03/13/2018

    As The General Data Protection Regulation looms, marketers need to understand how these new regulations will impact their brand.

  • Why Email Marketing Needs to Move Beyond Personas  in Email Marketing Daily on 10/06/2017

    Meet 32-year-old Emily. She's a white female with a college degree and works in a law firm, making approximately $90,000 a year. She lives in Seattle with her husband and two kids, where they love to hike, camp and stay active outdoors. A bargain hunter, Emily rarely buys products at full price, is always in search of the best deal and has little brand loyalty since she's constantly chasing discounts.

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