John Wolfe
Member since February 2016Contact John- Director of Communications ANA
- New York New York
- 10017 USA
John Wolfe is a veteran communications professional whose career has been equally divided between journalism and public relations. He is currently a leading PR/Communications consultant in New York City working with organizations including the Association of National Advertisers (ANA), among others. A Chicago native, John began his journalism career as a reporter with the legendary City News Bureau of Chicago and later worked as a reporter and writer for the Kansas City Times (now Star), the Chicago Sun-Times, and the Associated Press before joining Advertising Age, where he worked for ten years as an editor in Chicago, London and New York. John also spent three years as executive editor of House Beautiful, a monthly Hearst publication. His extensive journalistic career includes serving as managing editor—and later editor-in-chief—of Art & Antiques. He left journalism to become Director of Public Affairs for the American Association of Advertising Agencies, and later was named Director of Communications for Mindshare North America and for GroupM, the parent unit that oversees WPP’s media agencies, including Mindshare. After leaving GroupM, John was Senior VP at DiGennaro Communications, a Manhattan-based boutique PR agency specializing in the advertising, marketing and media sectors. He is a graduate of Boston College.
Articles by John All articles by John
- A Look At Influencer Marketing: Q&A With Cigna's Stephen Cassell in
Marketing Daily on
12/02/2020
"The world's most famous person could create little value for your brand. It's about marrying interests."
- Spartan: Creating Loyal Brand Activation Army in
Marketing Daily on
03/01/2020
How global fitness brand Spartan drives brand growth with 250 brand activations across 48 countries.
- Making Influencer Marketing Responsible, Transparent in
Marketing Daily on
11/13/2019
Q&A with Casey DePalma, head of public relations, influencer marketing and digital engagement for Unilever.
- Turning Purpose Into Action: Q&A With SAP's Tillman in
Marketing Daily on
05/23/2019
The global CMO of the business software company drills down into purpose-driven marketing.
- How Citi Uses Experiential And Purpose-Driven Marketing To Drive Growth in
Marketing Daily on
05/01/2019
"We are constantly looking for opportunities to make a difference for the communities we service around the world," says Citi's Breithaup.
- Implications Of Emerging Trends For Marketers in
Marketing Daily on
07/10/2018
Q&A with eMarketer's chief content officer and co-founder, Geoff Ramsey, who will address the ANA Digital & Social Media Conference July 25 - 27.
- Channeling BNY Mellon Founder Alexander Hamilton In Ad Campaign in
Marketing Daily on
05/29/2018
On June 7, BNY Mellon Global Head of Corporate Marketing Aniko DeLaney will present a case study on the campaign at the ANA Masters of B2B Marketing Conference.
- 'Advertising Is Dead,' And Other Thoughts From Faith Popcorn in
Marketing Daily on
03/16/2018
Popcorn is scheduled to speak at the annual Association of National Advertisers' Brand Activation Conference in Chicago April 16-18. Here's a preview.
Comments by John All comments by John
- Thinking Of Going In-House? Think Again
by
Lisa Colantuono
(Marketing Insider on
04/15/2019)
"Personally, I have never seen creative talent run to the client side of the business. They simply don’t." Really? How about Crispin Porter + Bogusky’s Andrew Keller going to Facebook, Grey’s Tor Myhren to Apple and Wieden + Kennedy’s Todd Waterbury to Target?
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