Raghu Siddani
Member since July 2020Contact Raghu- VP Data Strategy and Analytics Broadbeam Media
- www.broadbeammedia.com
- LinkedIn: https://www.linkedin.com/in/raghu-siddani-9b55a218/
- 10001 USA
Raghu Siddani is the VP Data Strategy and Analytics with Broadbeam Media, a full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, including direct response television (DRTV), advanced TV and digital.
Articles by Raghu All articles by Raghu
- Making Better Sense of Lower-Funnel Metrics With Media-Planning Forecasts in
MAD on
07/27/2020
Why bother with a forecast? Because when done effectively, it can result in critical and quantifiable benefits but requires careful attention to detail and significant data discipline.
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