- Are HD Ads Better? Starcom, Discovery Trying To Find Out
MediaDailyNews, David Goetzl - Wednesday, May 16, 2007
Starcom and Discovery Communications have inked a deal that in theory wi ...
- ABC Breaks New Ground: Campaign Promotes Multiplatform Viewing
MediaDailyNews, David Goetzl - Tuesday, May 15, 2007
ABC is continuing its efforts to redefine the meaning of television. ...
- Integration: NBC Thinks 'Beyond the :30'
MediaDailyNews, David Goetzl - Tuesday, May 15, 2007
To buttress NBC's pitch during Monday's upfront presentation--outside the merits of i ...
- ABC Brings HD Video To Web, Greater Geo-Targeting Of Ads
MediaDailyNews, David Goetzl - Tuesday, May 15, 2007
ABC intends to bring HD-quality streaming video to its flagship Web sit ...
- ABC.com To Offer HD Episodes, Greater Geo-Targeting Of Ads
Online Media Daily, David Goetzl - Tuesday, May 15, 2007
ABC.com, becoming the first network TV site to offer HD-quality streaming vide ...
- Upfront Deals Will Use Both Commercial And 'Live Plus Three Day' Ratings
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, May 14, 2007
As the broadcast upfront season begins today with NBC's presentation, buyers a ...
- Gannett President-CEO To Retire In July
MediaDailyNews, David Goetzl - Monday, May 14, 2007
The chief of Gannett's 23-station broadcasting operation and prominent industry advocate Rog ...
- Dow Jones Taps ESPN's Rooney As Chief Revenue Officer, Consumer Media
MediaDailyNews, David Goetzl - Friday, May 11, 2007
On the eve of the upfront, a top sales executive at t ...
- Hallmark Greets Upfront With Rising Ad Demand
MediaDailyNews, David Goetzl - Friday, May 11, 2007
Ad sales for the Hallmark Channel continue to escalate with help fr ...
- Sales Up In 1Q For Outdoor Channel
MediaDailyNews, David Goetzl - Friday, May 11, 2007
The independent Outdoor Channel, which is looking to grow its advertiser ba ...
- Sing Out: USA, Yahoo Ink Deal, Promote New Artists
MediaDailyNews, David Goetzl - Thursday, May 10, 2007
Call it the "American Idol" effect. Possibly influenced by the success ...
- Knockout: HBO's De La Hoya Match Generates Big Revs
MediaDailyNews, David Goetzl - Thursday, May 10, 2007
HBO's high-profile De La Hoya-Mayweather boxing match Saturday was a knockout ...
- Chrysler Dealer Uses Arabic Ad To Reach Locals
MediaDailyNews, David Goetzl - Thursday, May 10, 2007
A dealership in Michigan that bills itself as the largest for Chrysl ...
- Brandtique: Amp'd Mobile
MediaDailyNews, David Goetzl - Wednesday, May 9, 2007
A recent sponsorship of a VH1 show raises an intriguing question. Wi ...
- News Corp, NBC Partner With CNET For Video Site
MediaDailyNews, David Goetzl - Wednesday, May 9, 2007
As News Corp. and NBC Universal prepare to launch what's billed ...
- Liberty's DirecTV Strategy: HD-First
MediaDailyNews, David Goetzl - Wednesday, May 9, 2007
Liberty Media says it can trump its MSO counterparts with its HD-fir ...
- Pump It: ESPN Tries To Reach Fans Via Gas Station TV
MediaDailyNews, David Goetzl - Tuesday, May 8, 2007
ESPN will join corporate sibling ABC in making its content available ...
- Grey Drops 5%, Young 17% In 1Q, Optimism Remains
MediaDailyNews, David Goetzl - Tuesday, May 8, 2007
A bumbling spot market in the auto category continues to plague loc ...
- MPG Taps Another Carat Exec, Suky To Lead Glaxo, ExxonMobile
MediaDailyNews, David Goetzl - Friday, May 4, 2007
MPG has tapped a new leader for its global ExxonMobile and GlaxoSmithKli ...
- Hispanic Nets Have Grande Quarter
MediaDailyNews, David Goetzl - Friday, May 4, 2007
Spending on Spanish-language network TV soared 14.2% last year to nearly ...
- Charter Makes Triple-Play During 1Q
MediaDailyNews, David Goetzl - Friday, May 4, 2007
Although Charter Communications has yet to capitalize on interactive advertising, it's bulli ...
- Time Warner 1Q: Takes Hit With WB, But Revs Rise 9%
MediaDailyNews, David Goetzl - Thursday, May 3, 2007
Time Warner's 1Q revenues took a hit, due to the shutdown ...
- Sinclair: Tough 1Q, Broadcast Revs Nearly Flat, National Spot Drops
MediaDailyNews, David Goetzl - Thursday, May 3, 2007
Sinclair had a tough first quarter. Overall broadcast revenues increased a me ...
- A&E's Berning: 'We're Not Running From Commercial Ratings'
MediaDailyNews, David Goetzl - Wednesday, May 2, 2007
At least part of this pre-upfront season is turning into a "who ...
- Upfront: A&E Invests $600 Mil. In Development
MediaDailyNews, David Goetzl - Wednesday, May 2, 2007
The A&E family of networks knows how to create a pre-upfront headlin ...
- WPP Merges Marketing Firm Within Group M Media Ops
MediaDailyNews, David Goetzl - Wednesday, May 2, 2007
A marketing-consulting firm under WPP's aegis has been merged with Maxus, o ...
- ABC Greenlights 'Saturday Night Football,' NASCAR For Fall
MediaDailyNews, David Goetzl - Wednesday, May 2, 2007
"Saturday Night Football" scored so well for ABC last year the n ...
- Brandtique: Ford's Mustang GT
MediaDailyNews, David Goetzl - Tuesday, May 1, 2007
Give Ford a checkered flag for its integration of its latest Musta ...