PolicyBlog
A House panel advanced a sweeping privacy bill that, if passed, could require ad-tech companies to obtain consumers' affirmative consent to collect much of the data that fuels targeted online … Read the whole story
Meanwhile, video spend without YouTube was down 56%, to $63 million. Read the whole story
Twitter continues to step up the introduction of tools and services that advertisers can use to create engagement and monitor performance. Read the whole story
Co-CEO Ted Sarandos didn't mention any specific company names, but noted that all of the potential partners "have different solutions." Read the whole story
With its stock down 70% YTD following its report of losing subscribers in Q1, Netflix already laid off 150 in May. Read the whole story
Comscore was the only local TV measurement company selected to participate in the Horizon test. Horizon Media will test Comscore's local TV measurement data … Read the whole story
Phase one of the agreement includes access to store-level inventory data to the holding company's data platform Omni to facilitate quicker pivots for client … Read the whole story
They will help people "find insights in an instant about anything" they see or hear, Google's Nayak said. Read the whole story
Brands quadruple their ad spending on Amazon as shoppers hunt for deals. Read the whole story
Burberry's launching a new NFT collection starring a gentle-yet-cheeky unicorn named Minny B. Read the whole story
Microsoft Ads now offers a full cashback program tied to search to drive more sales and higher return on ad spend. The program is … Read the whole story
"It appears possible that the policies used by your company and similar mental health platforms allow third-party Big Tech firms and data brokers, who … Read the whole story
The new virtual office in Decentraland features an NFT gallery for client partners and will host client meetings, internal meetups, job fairs and events. … Read the whole story
- COMMENTARY
Almost 90% of firms have increased their budgets to comply with state privacy laws, and most say they are prepared, a study by Womble … Read the whole story
The report says the changing entertainment/media business is now operating "from new baselines... that is more digital, more mobile, more pitched at media that … Read the whole story
COMMENTARYBrightEdge analyzed how marketers curate experiences for consumers 9 months after Google's rollout of Core Web Vitals, a performance-focused measurement for websites. Google made … Read the whole story
- COMMENTARY
One tip: Focus on actionable intelligence, not the amount of data. Read the whole story
Since 2015, OK Cool has developed an expertise in connecting brand to millennial and Gen Z demos. Read the whole story
