Email marketing company Bluecore announced the launch of Bluecore Ads on Monday, an extension of the company's personalization technology to additional advertising channels beyond … Read the whole story
Campaigns may begin with email, but more often marketers are taking the strategy across channels. "The elephant can be eaten one bite at a … Read the whole story
DEG will provide "relationship marketing services" for the entertainment brand meaning the agency will work to better connect and engage AMC's guests through campaign … Read the whole story
New figures show that women are leading the mobile-first revolution in interacting with email. Read the whole story
Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? … Read the whole story
'BuzzFeed' became the first national news outlet to swear off Trump's ad dollars. The CEO argued that Trump's policies would directly harm 'BuzzFeed's own … Read the whole story
As director of revenue marketing at Spark Networks, the parent of faith-based dating and content platforms such as ChristianMingle and JDate, Allyson Lutz is … Read the whole story
There are very few companies that know less about their customers than Sirius XM Radio. Chris Marriott, Senior Vice President of Strategic Partnerships, at … Read the whole story
As ad-tech morphs into mar-tech, so too are marketing functions that were previously siloed, according to a panel of email marketing pros debating the … Read the whole story
Angie's List is undergoing some major changes. In order to boost traffic -- and reduce a 90% bounce rate -- the site plans to … Read the whole story
MediaPost summits are renowned both for their conference programming, as well as their event activities, including fishing. But thanks to Tropical Storm Colin bearing … Read the whole story