The Email Edge
Email marketers have been accused of many things, from fraud to spam -- but one bad rap they may not deserve is the destruction of the environment. Read the whole story
SparkPost's API will now be integrated into GMC Software's Inspire Messenger platform, the company's email communications service. Read the whole story
Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend's Super Bowl showdown between the Atlanta Falcons and New … Read the whole story
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If 2016 was the year of measurement, than 2017 will become the year marketers feel comfortable enough to trust ad targeting and metrics to … Read the whole story
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Video will play a bigger role in email marketing this week, experts seem to agree. Some tips: No auto audio -- and make a … Read the whole story
