MAD Boston
Tuesday, May 13, 2014
  • Programmatic People: Who They Are And Why They Matter

    Programmatic advertising involves a lot of advanced technology and artificial intelligence. To place a display ad in front of the exact right user at … Read the whole story

  • Nuance Hires Mechanica For Product Launch

    Nuance Communication has hired Newburyport, Mass.-based Mechanica as the branding agency of record for its document imaging division. Mechanica will be creating a integrated … Read the whole story

  • Things To Consider For Marketing Communications Development Under The Affordable Care Act

    Millions of Americans who could not previously afford health insurance and those who had been denied health insurance coverage because of pre-existing conditions now … Read the whole story

  • Native Advertising Could Feel Right At Home On Smaller Screens

    Native plays well with the increasing common popularity of mobile video content. Though mobile users are apparently not averse to watching longer content on … Read the whole story