MAD London Editions for March 2017
MAD London - Friday, March 31, 2017
Global VR Market Heading To $60 Billion
Trump Drives News Readers Away From 'The Daily Mail'
IoT Security Concerns Higher In Europe Than U.S.
Coca-Cola Chooses Facebook Over YouTube For New Video Campaign
UK Government Says Tech Giants Are Paying 'Lip Service' On Terror
Mindshare, Charlotte Beers Create Community X
Facebook Rolls Out Fund-Raising Tools
Cadbury Calls Creative Review
Netflix Reveals That London Loves A Drama, Scotland Likes To Laugh
Premier League Launches First Non-Sponsored TV Campaign
Longer Tweets -- User Names No Longer Eat Into Character Limit
Australian Government Curtails YouTube Advertising
Trump And Brexit Push Readers To The Left -- Switching Or Social Sharing?
MAD London - Thursday, March 30, 2017
Irony Alert! Google Boycott Bites As Video Safety Improves
Google Pushes Apple Out Of Top Brand Spot
Brand Safety Is Actually Improving Online, Figures Reveal
YouTube Boycott Nets Broadcasters A Million Pounds Extra Per Week
Consumers Forecast To Spend $139 Billion On Apps By 2021
The Advertising Association Lays Out Its Brexit Wish List
Sky Was UK's Top Ad Spender In 2016, P&G Spend Was Up 28%, Unilever Down By A Quarter
Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run Against
Experian To Review Creative And Media Accounts
TV Viewers Are Getting Older, Average BBC1 Is Now 61
Channel 4 Happy To Remain Public, Unhappy With Relocation Call
BBC Added To NewFronts Schedule
Why Influencer Marketing Requires A Man/Machine Mind Meld
MAD London - Wednesday, March 29, 2017
How The Papers Reacted To The UK Entering The EU, And Leaving
Grey London Rebrands To Valenstein & Fatt (For 100 Days)
R/GA Opens Berlin Office, Taps Former Razorfish CEO To Run It
Advertisers Hold London Talks With Google
Publicis, Microsoft Partner To Create Custom Experiences Via AI
Facebook Launches Snapchat-Style Effects
Facebook Adds 'Stories' To App, Debuts Camera
Jack Dorsey In London To Offer British SMEs A 'Square' Deal
Twitter Considers Pre-Roll Advertising On Periscope
'The Guardian' Is Suing Rubicon Project
Adios, Au Revoir, Auf Wiedersehen -- UK Takes A Gamble That Just Might Pay Off
MAD London - Tuesday, March 28, 2017
'Atlantic' Opens London Bureau, 'Forbes' Launches Finland Edition
Donald Trump Under Pressure To Force WhatsApp To Reveal London Attacker's Final Message
Brand, Ad Safety Issues Spread From Google To Social Media Platforms
Google Home Launches Next Week To Take On The Echo
Daily Mail Is The Biggest Global Victim Of Ad Blocking
The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
Tesco Fined GBP129m Over Inflating Profit Figures
News Brand Advertising 85% More Likely To Deliver New Customers
Public Trust In The Media Deeply Impacted By Fake News
Agency Urges Google to Allow Third Party Ad Verification Inside Its Walled Garden
MPs Urge Tougher Action On Junk Food, Drinks
Flybe And Honda Get Email Permissioning Fines
Murdoch Wins First Round Vs Google -- But Could Ad Blocking Make It A Pyrrhic Victory?
MAD London - Monday, March 27, 2017
ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'
'Furious' Boris Johnson Calls Internet Companies' Slow Reaction To Extremism 'Disgusting'
Instagram Will Filter Sensitive Imagery
Home Secretary Calls For Police Access To Encrypted Messages
UK TV Ad Spend To Decline For The First Time In Five Years
Creating The Omnicom Omni-Channel Agency For McDonald's
Google Will Shutter Google Talk In Favor Of Hangouts
BT Fined GBP42m By Ofcom, Must Pay GBP300m Compensation
Rural Businesses Twice As Likely To Have Broadband Issues
Google Ads Showing On Questionable Content? Don't Forget To Blame The Marketer
Could Google's Woes Spare TV A 7% Revenue Nosedive?
MAD London - Friday, March 24, 2017
London Reels, Rebounds From Terrorist Attack
Take Down Extremist Videos Sooner, Boris Johnson's Pleas
Twitter Considering A Paid-For Premium Membership Option
UK Ad Boycott Campaign Widens To Newspapers
Coca-Cola Lowers Fanta's Sugar Level To Avoid New Tax
Facebook Debuts Collection, Mobile Ads Aid Shopping
What Will Agency And Advertiser Relationships Look Like In The Future?
1 In 3 UK Jobs Could Go To A Robot
Higher Fuel And Energy Bills Blamed For Retail Slump
Lack Of Brand Safety Is A 'Death Spiral' For Marketers
Digital Marketing Can No Longer Hit 'Snooze' On This 'Wake-Up Call'
MAD London - Thursday, March 23, 2017
Google Boycott Spreads To US Via Johnson & Johnson, Verizon And AT&T
AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking Problem
#WeAreNotAfraid -- Defiant Londoners Stand Up To Terror
IPG Mediabrands Creates Chief Data & Marketing Tech Officer Role, Taps Cadreon's Kumar For It
AB InBev Puts $2 Billion Global Media Assignment In Review
Coca-Cola Ditches YouTube Channel
SpotX Expands In Europe, APAC, Reports 33% Transaction Growth In 2016
Facebook Backs Header Bidding
7 In 10 Twitter Users Are Second Screeners
Researchers Warn Consumer Confidence Is Waning Due To Brexit
EU Negotiator Warns Brexit Will Come With A Large Exit Bill
'Guardian' Staff Told To Await Redundancy News
#WeAreNotAfraid -- Trump Jr, Fake News, Selfies And Doctors Show Both Sides Of Social On London Attack
MAD London - Wednesday, March 22, 2017
Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
Pop-Ups And Video Auto Play Ads Named The Most 'Disruptive'
In A First, Facebook Rolls Out Header Bidding Through Partner Program
Google Risks Breaking UK Anti-Terror Laws, MPs Warn
Goldman Sachs Prepares To Move Hundreds Of Jobs To Europe Over Brexit
Facial Reactions Can Identify Which Ads Provide Sales Uplifts
This Year's Future Lions Will Be Looking Beyond The Expected
UK Advertisers Look In-House For Transparency
Damn You, Technology!
Hi-Tech Digital Outdoor Motorway Screen Network Launched
Media Minister Should Not Rule On Osborne's Editor Job, Opposition Says
Chinese Baijiu Overtakes Whisky As Most Valuable Spirit
Strengthening Economy Raises Prospect Of Rate Rises
Google Apology Came Only After Government 'Read The Riot Act'
Moving In-House -- Advertisers Are Finally Challenging Domineering Agencies
MAD London - Tuesday, March 21, 2017
Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns
VW, Toyota And Tesco Join 250 Companies Boycotting YouTube
Unilever CMO Warns Against Tunnel Vision On Google Boycott
The UK Is Moving Faster On Digital Ad Transparency
Dutch Telecom Firm Altice To Acquire Teads For $307 Million
Google Apologises For Brand Safety Failures
UK Government Tells Google To Fix 'Totally Unacceptable' YouTube Issues
Tui Calls Out Google And Facebook On Fraud
IBM Watson Tackles Customer Engagement
Esports Will Be A Billion-Pound Industry By 2020
Adam & Eve/DDB Appointed Global Creative Shop For Max Factor
Group Of MPs Accuses BBC Of Brexit Bias
Former Business Secretary Urges PM To Help UK Firms Block Takeovers
DMA Calls For Greater ICO Clarity On 'Legitimate Interest' Alternative To Consent
ICO Warns Local Authorities They Must Be Ready For GDPR
Adobe's Now An Ad-Tech Company
Pennies Or Ten Billion Pounds? Is Google-Bashing Taking Adland's Eye Off The Big Prize?
MAD London - Monday, March 20, 2017
Google Reviews Ad Policies To Improve Brand Safety
M&S Pulls Ads From Google
More Management Shifts At W+K
Google Braces For Government Inquiry As Adland Boycott Widens
Does The Marketing Industry Have An Age Discrimination Problem?
Report: Dentsu Was 2016's Most Acquisitive Holding Company
Labour Blasts Former Chancellor's Editorship Over Ad-Spend Conflict
Relevant Content: The Next Frontier For Email Marketing
Unilever Considers Appeasing Shareholders With Spreads Sell-off
Google AI Project With The NHS Heavily Criticised
Marketers Are Not Fully Confident In Their Mastery Of Mobile
Marketers Urged To Try 'Newsjacking': Tying Their Emails To The News
Google's Chickens Come Home To Roost In Its Toughest Week Ever
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