Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship. Read the whole story

All vehicles will be staffed with supervising human drivers at all times throughout this initial test phase, according to the automaker. Read the whole story

The spot's creative is a metaphor, reminding viewers that no matter what circumstances provoke, they have the power to overcome obstacles. Read the whole story

The golfers "will be critical in introducing the Lexus brand to new audiences and young people around the world," says Lexus' Nicole Peterson. Read the whole story

Most people approach used-car shopping with the same enthusiasm as getting a root canal, says CarBravo's Steve Wineman. Read the whole story