Marketing Automotive Weekly
Monday, July 10, 2023
  • Automotive National TV Spending Dips 18% In June

    Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship. Read the whole story

  • Volkswagen Launches Autonomous Vehicle Testing

    All vehicles will be staffed with supervising human drivers at all times throughout this initial test phase, according to the automaker. Read the whole story

  • Kia Uses Humor To Show Off SUV's Performance

    The spot's creative is a metaphor, reminding viewers that no matter what circumstances provoke, they have the power to overcome obstacles. Read the whole story

  • Lexus Signs Young Golfers As Brand Ambassadors

    The golfers "will be critical in introducing the Lexus brand to new audiences and young people around the world," says Lexus' Nicole Peterson. Read the whole story

  • General Motors Launches CarBravo Creative

    Most people approach used-car shopping with the same enthusiasm as getting a root canal, says CarBravo's Steve Wineman. Read the whole story