Marketing Automotive Weekly
Monday, July 24, 2023
  • Test Drive: Buick Envista Offers Premium Features For Under $25k

    It's "our calling card to an entire generation of consumers that may never have even considered Buick or even GM," says Buick's Sam Russell. Read the whole story

  • Toyota Focuses On Hispanic Audience With Soccer Effort

    During the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shared the stories of Latino small-business owners. Read the whole story

  • OnStar Helps General Motors Emphasize Technology

    The campaign is targeted toward technologically minded Gen Z and millennial drivers, says OnStar's Laura Thornton. Read the whole story

  • Hyundai Focuses On Inclusivity For FIFA Effort

    The effort includes "How Far We've Come," a campaign film documenting the history of women's football and Hyundai Motor's support of the sport. Read the whole story

  • Brands Head To Barbieland

    Brands from Aldo to Zara are getting in on the glitz of the Barbie blitz. Here's a few, including beauty brand NYX. Read the whole story