Marketing Daily
Friday, February 2, 2007
  • Countdown to Super Bowl: 10 Sites To See

    It's showtime for Super Bowl. Bone up on the latest developments for what may be the only true non-denominational national holiday. Read the whole story

  • Marketers See Red Today. Will It Ever Trump Pink?

    [Cause] It's National Wear Red Day, a promotion for the American Heart Association. But unlike breast cancer's "Think Pink" initiative, a relatively small number … Read the whole story

  • Mercedes-Benz Broadens Its Fashion Sense

    [Automotive] As the sixth year of the Mercedes-Benz Fashion Week kicks off in New York today, the German automaker is expanding its title sponsorship … Read the whole story

  • Coke Buys Fuze, Vows Unit Will Remain Separate

    [Beverages] An estimated $250 million deal for the maker of juices, flavored teas and other non-carbonated beverages will only work if the soda giant … Read the whole story

  • Meanwhile, Watchdog Group Sues Over Enviga Marketing

    [Beverages] The Center for Science in the Public Interest filed suit yesterday charging that Enviga sparkling green-tea is using fraudulent calorie-burning marketing claims. The … Read the whole story