Marketing Daily
Wednesday, June 1, 2011

Top of The News

As Goes Housing, So Goes Consumer Confidence
by Thom Forbes

The announcement yesterday that the housing market had taken a rare second dip seems to have created a classic "Is the well half empty or half full?" situation. We use … Read the whole story

  • ELECTRONICS
    Mitsubishi Hopes To Heat Up Market For Ductless AC
    by Karl Greenberg

    Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and air conditioning division, tells Marketing Daily the opportunity for Mitsubishi ductless systems in … Read the whole story

  • COMMENTARY
    Women's Pay: Equal Or Is Answer Elusive?
    by Vanessa Horwell

    When International Women's Day rolled around in March, I contemplated the topic of why men make more money doing the same job as women. Read the whole story

  • FOOD
    Idaho Farmers' Cheese Campaign Targets Floridians
    by Karlene Lukovitz

    The "Beyond the Cracker" campaign is anchored in a site of the same name, where legal-age Florida residents were offered a sweepstakes (grand prize: … Read the whole story

  • SPORTS
    Major League Baseball Takes On Prostate Cancer
    by Tanya Gazdik

    During the Home Run Challenge, MLB and the Prostate Cancer Foundation will encourage baseball fans to pledge between $.25 to $10,000 for every home … Read the whole story

  • RETAIL
    Father's Day Spending To Hit $11.1 Billion
    by Sarah Mahoney

    Clothing -- including the dreaded necktie -- will be the choice of 38.2% of shoppers, closely followed by gift cards and gift certificates (36.9%). … Read the whole story

  • AUTOMOTIVE
    Saab Production Is Back In Gear
    by Karl Greenberg

    Saab says it has ramped up operations at its production facility in Trollhattan, Sweden, starting with an initial batch of 100 cars. The company … Read the whole story

  • FOOD
    Ben & Jerry's Expands Tweet-driven Freebies Tour
    by Karlene Lukovitz

    In addition to their pre-planned stops at retailers, community events, businesses ("office invasions") and other high-traffic locations, the trucks' teams will be checking in … Read the whole story