MediaPost Publications - Marketing Daily 06/02/2011

Top of The News

The Book Remains Open On Borders (And B&N)

by Thom Forbes

Everybody's playing catch-up to the Wall Street Journal's Mike Spector and Jeffrey A. Trachtenberg this morning after they broke the news online last night that a Los Angeles-based private equity … Read the whole story

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PACKAGED GOODS
Freshpet Launches Major TV Campaign
by Karlene Lukovitz
The target audience for the brand is extremely well-defined: empty nesters age 45 to 54 with household incomes of $100,000-plus. "These are people whose … Read the whole story
COMMENTARY
Being Of Sound Mind
by Bob McCurdy
If, indeed, the brain is the ultimate screen "where everything ultimately plays out," then what are the various ways for marketers to impact it? Read the whole story

RESEARCH
Finding: 'Sandwich' Women Have 'Can Do' Attitudes
by Karl Greenberg
Women now in their 40's and 50's were really the first to believe in large numbers in the possibility of having it all. "So, … Read the whole story
AUTOMOTIVE
Honda's Civic Campaign Is Comment On Internet
by Karl Greenberg
Honda on Wednesday launched a complex social media and Web campaign for the new Civic that is as much a statement about the nature … Read the whole story
RETAIL
Macy's Sales Up 7.5%; Boosts Forecast
by Sarah Mahoney
Macy's says its same-store sales rose a healthy 7.5% in May -- higher than expected. As a result, the company, which is releasing its … Read the whole story
RESEARCH
MIT: Personalized Ads Don't Always Work
by Tanya Gazdik
Contrary to popular practice, personalized ads not only don't drive conversions, but are likely to be ignored, according to the study by MIT Sloan … Read the whole story
ELECTRONICS
Eastman Kodak Launches Recycling Effort
by Aaron Baar
People can send in a variety of old consumer electronics -- ranging from printers, digital cameras, camcorders and picture frames -- regardless of brand, … Read the whole story