June 3 - 6, 2024
Tuesday, May 1, 2012
Top of The News
When I first heard about Microsoft investing $300 million or so in Barnes & Nobles' Nook division yesterday, I was reminded of the New York Yankees of a time when … Read the whole story
AUTOMOTIVEOn Monday, BuzzFeed ran a Prius c-themed homepage takeover, the first such auto-themed campaign on the site. The Prius c-branded elements were portals to … Read the whole story
- COMMENTARY
Marketers need to resist the urge to over-game a rewards program. All the bells and whistles, while tempting to a loyalty manager, can work … Read the whole story
FINANCIAL SERVICES"The industry spent $5.7 billion on advertising and allowances in 2011, but this increased spend does not appear to have generated a commensurate increase … Read the whole story
RESEARCHWhen it comes to customer satisfaction, the latest findings from McKinsey & Co. report multi-category stores, such as Target, and auto insurance companies perform … Read the whole story
BEVERAGESThe division of Nestle is doing its first-ever TV ad campaign in the U.S. The campaign will include digital media and POP, and "connect … Read the whole story
FOODThe videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions … Read the whole story
TRANSPORTATIONA new print and online effort appearing in business publications features engaging photographs of its customers peacefully enjoying their Flexjet experience. The effort is … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christina Nevoso - Bayer Consumer Health, NA Consumer Health Senior Capabilities Lead - Brand Building & Marketing Excellence
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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